Project Duration: November 2021-May 2022.

Category/Product Type: Home Organisation and Safety

Number of active parent SKUs: 6

Problem: Even though the brand was 7-figure & hitting $100k in revenue a month regularly, its ad spend strategy was unclear which was causing it to turn over HEAVY monthly losses.

Results:
The brand went from turning a loss of $15,000 before us in 2022 to averaging a monthly profit of $12,000 in our tenure.
TACOS before us was 32.9% in 2021. TACOS in our tenure improved to 19.2%.