Niche’s Demand HALVED, But Eight-figure Brand Maintains Revenue!
Project Started: January 2022.
Category: Patio, Lawn & Garden (Seasonal — Peaks from March to August)
Number of active parent SKUs: 11
Problem: The brand had done $1.9M last year (2021). The client wanted to grow the revenue while maintaining/improving the TACOS this year.
Results: Even though the demand halved this year, we have still grown the brand’s last year’s revenue of almost $2 million by 7.5% this year to date.