Project started: January 2022.

Category/product type: Poultry (Seasonal — Peak: March to August)

Number of active parent SKUs: 5

Problem: Client hit a max monthly revenue of $30k during last season. He wanted to scale it this year without losing money on PPC.

Results: Scaled the peak season revenue by 4.5x — from $143k last year to $633K this year, while hitting multiple $100k months along the way.

We maintained the TACOS even during growth and had some of our best PPC performance months EVER.